翻訳と辞書
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・ Customer dynamics
・ Customer edge
・ Customer engagement
・ Customer engineer
・ Customer equity
・ Customer experience
・ Customer experience systems
・ Customer experience transformation
・ Customer feedback management services
・ Customer franchise
・ Customer Identification Program
・ Customer insight
・ Customer integrated system
・ Customer intelligence
・ Customer interaction management
Customer interaction tracker
・ Customer involvement management
・ Customer knowledge
・ Customer lifecycle management
・ Customer lifetime value
・ Customer Loyalty (The Office)
・ Customer magazine
・ Customer Magnetism
・ Customer newsletter service
・ Customer office terminal
・ Customer profitability
・ Customer proprietary network information
・ Customer Protection and End User Relief Act
・ Customer reference program
・ Customer relationship management


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Customer interaction tracker : ウィキペディア英語版
Customer interaction tracker

Customer interaction tracker (CIT) is a software and/or process of gathering information about customers interactions against all levels throughout a business. A CIT does not only track customers who have actually bought a product or service, but also keeps track of future prospects and how they interact with sales organisations.
The difference between a CRM system and CIT is the approach and philosophy of what a customer actually is. CRM tends to see a customer as a user of a product or service, where CIT focuses on a broader perspective; from potential customer, active customer and terminated customer. By logging all actions a customer do when interacting with you as a company, in every level, on every product/service, trends can be analysed on very specific customer groups.
The weak point of a CIT is that it demands that all user interactions is logged into the system. Failing to do so renders analysis uncertain and in worst case useless.


抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Customer interaction tracker」の詳細全文を読む



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